UX

Empathy Mapping

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.

Journey Mapping

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

Card Sorting

The main goal of Card Sorting is to improve a website’s or an application’s Information Architecture, to help designing how the information is organized and labelled.

Personas

Creating personas will help you to understand your users’ needs, experiences, behaviours and goals.

5 Whys

The 5 Whys is a technique that can help you to find the root cause of a problem.

Cognitive bias

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Cognitive bias

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